Each day around the world, nearly one million plastic bottles are bought per minute. That equates to 1.5 billion plastic bottles per day, most of which aren't recycled, and our reliance on single-use plastic bottles is still growing. Eager to do its part for the planet and curb plastic pollution, companies have come together to launch the #ReplaceTheBottle campaign to encourage consumers to 'go zero'. In an effort to create a community of activists who also want to support global change, the campaign is all about transparency, and sharing responsibility for recycling.
But what does that mean? For Biovène Barcelona, it's about finding plastic-free alternatives like solid bar versions of beauty products, which offer beauty lovers like us a solution to traditional products typically packaged in plastic. But knowing that what happens to product packaging after they're discarded is equally as important, Biovène works together with Cleanbeautyinitiative.org, raising awareness and hosting local beach cleanups in Barcelona, Valencia and Malaga, Spain, with plans to expand these types of projects on a global scale.